Live demo · synthetic data
Grantline Advisory
A fictional B2B professional services firm running outbound growth campaigns. Every campaign, every reply, and every dollar it produced, all in one place, so "is outreach working" has an answer instead of a guess.
Revenue closed $81,600 from 14 won deals this quarter
Avg deal value $5,829 range $1,800 – $18,200
Cost per lead $14.20 vs $78 industry avg
Campaign ROI 8.3× $9,850 spend → $81,600 revenue
Weekly reply rate — 12 weeks
Reply rate more than doubled as sequence copy and send timing were tuned week over week.
Campaign performance — Apr 1 – Jun 30, 2026
| Campaign | Sent | Open rate | Reply rate | Calls booked | Deals closed | Revenue | Best performer |
|---|---|---|---|---|---|---|---|
| CPA Referral Warm-Intro | 420 | 61.0% | 11.2% | 18 | 5 | $28,900 | Founder direct send |
| Bookkeeper Partner Outreach | 380 | 58.0% | 9.4% | 14 | 4 | $22,100 | Case-study follow-up |
| Fractional CFO Network | 260 | 64.0% | 12.8% | 12 | 3 | $18,600 | Demo-link first touch |
| Cold LinkedIn — Services SMB | 610 | 44.0% | 5.6% | 9 | 2 | $12,000 | 3-line teardown message |
Fictional demo firm. Every number on this page is synthetic and regenerable from a seeded script. Seed #30641 · generated 2026-07-17.
Attribution, not vibes
Know which campaign paid for itself before you fund the next one.
Pulls from your outreach tool and CRM on a schedule: reply rate, cost per lead, and revenue attributed back to the exact sequence that produced it.